Client: Havas Work Club, London for Citroën and RipCurl
When: March 2016
Brief: To launch the new RipCurl edition Citroën C4 Cactus, Havas Work Club commissioned three of the world's best surf artists (Fieldey represented Australia) to create custom surfboard graphics for use in the launch advertising campaign in Europe. In addition, the three artists were to film the process on GoPros for a "making of" teaser.
Outcome: Fieldey hand painted an artwork, which she photographed, digitised to spec, and sent to the agency in London. Havas printed the artwork onto a mesh inlay which was glassed into specially hand-made boards. The resulting boards were photographed in appropriate locations and were used across the print and online media campaign in Europe. The boards were auctioned off to charity.
The resulting "making of" videos were used widely to promote the campaign.
Brief:To create a custom hand-painted surfboard to promote their "Don't Drink and Drown" campaign aiming to prevent drownings amongst 15-24 year olds.
Outcome: Fieldey hand-painted a gnarly retro-skull drowning in beer. The fun board with a serious message appealed to the target 15-24 demographic and was used across various events during 2014 and ridden by surfer Moses Le Grice.