Iron Fist Clothing Merchandise
I had the privilege of partnering with Iron Fist Clothing between 2013 and 2015 to create hand-painted artwork for their clothing ranges. This collaboration involved designing artwork that embodied the brand’s edgy, bold aesthetic while being adaptable across a diverse array of merchandise.
The challenge was to create artwork with a hand-painted feel while delivering high-resolution digital files, ensuring the designs could be reproduced across various items, from shoes and bags to clothing and bikinis. The brief was clear: the designs needed to be vibrant, fun, and youthful, perfectly aligning with Iron Fist’s alternative, femme-focused customer base.