Seven Skates - Skateboard Range
Perth Street artist, Fieldey, tasked with designing four unique graphics. Fieldey drew inspiration from diverse music genres, including tie-dye, hip-hop, Rasta, and punk culture, to craft an eye-catching collection aimed at a younger audience. The creative process led to the development of striking skull designs, each serving as a bold emblem for its respective genre. Staying true to her signature style, Fieldey meticulously hand-painted each piece before digitizing them for final production. The completed designs were delivered to the client in EPS format, ensuring high-quality, scalable artwork suitable for various applications. This latest project showcases Fieldey’s ability to merge artistic expression with cultural themes, reinforcing her reputation as a leading force in contemporary skateboard art. With its fusion of music, youth culture, and street-style aesthetics, the collection is set to make waves in the skateboard community.
Custom surfboard project for Anytime fitness
When Anytime Fitness needed five custom surfboards as prizes for their 2013 annual conference in Minnesota, they turned to renowned artist Fieldey to bring the vision to life. Fieldey was excited to take on the project but quickly realised that sourcing surfboards in an inland state would be far more difficult than in Australia.
To keep things cost-effective, Fieldey arranged for the boards to be shaped in the U.S., tracking down the only shaper in a neighbouring landlocked state. With the surfboards in production, Fieldey collaborated with Anytime Fitness’ in-house design team to adapt their graphics onto digital surfboard templates.
To ensure a flawless finish, the artwork was printed onto specialised surfboard mesh inlays by an Australian company before being shipped to the U.S. for application during manufacturing. The final result? Five stunning, high-quality surfboards delivered to Minnesota just in time for the conference.
Through creative problem-solving and international collaboration, Fieldey helped Anytime Fitness make waves—without a coastline in sight.