Surfboard Graphic to Promote CITROËN Europe & Ripcurl's NEW CACTUS C4
Back in March 2016, I had the incredible opportunity to be part of a unique project with Havas Work Club in London. The campaign aimed to launch the new RipCurl edition Citroën C4 Cactus, and they wanted to combine surf culture with automotive style in a way that hadn't been done before. To bring this vision to life, they called on three of the world’s best surf artists—one of which was me, representing Australia.
We were challenged with creating custom surfboard graphics that would not only fit the vibe of Citroën’s rugged yet stylish vehicle but also align with RipCurl's spirit of adventure. To make it even more exciting, we were asked to film the entire process on GoPro cameras to give fans a behind-the-scenes look at how we created the art. The idea was to make the campaign feel as authentic as the boards we were painting.
Don't Drink and Drown Campaign
In a creative bid to raise awareness about water safety, a striking custom-painted surfboard became the centerpiece of the "Don't Drink and Drown" campaign, aimed at preventing drownings among 15- to 24-year-olds.
Perth street artist Fieldey was commissioned to design a one-of-a-kind surfboard that would resonate with the campaign’s young audience. The result? A bold, retro-inspired skull submerged in a sea of beer—an eye-catching yet sobering reminder of the dangers of mixing alcohol with water activities.
The visually striking board wasn’t just for display; it was put to action by surfer Moses Le Grice, who rode it at various events throughout 2014. The campaign successfully leveraged surf culture to drive home its serious message in a way that felt fresh, relevant, and engaging for its target demographic