Surfboard Graphic to Promote CITROËN Europe & Ripcurl's NEW CACTUS C4
Back in March 2016, I had the incredible opportunity to be part of a unique project with Havas Work Club in London. The campaign aimed to launch the new RipCurl edition Citroën C4 Cactus, and they wanted to combine surf culture with automotive style in a way that hadn't been done before. To bring this vision to life, they called on three of the world’s best surf artists—one of which was me, representing Australia.
We were challenged with creating custom surfboard graphics that would not only fit the vibe of Citroën’s rugged yet stylish vehicle but also align with RipCurl's spirit of adventure. To make it even more exciting, we were asked to film the entire process on GoPro cameras to give fans a behind-the-scenes look at how we created the art. The idea was to make the campaign feel as authentic as the boards we were painting.
Coca-Cola Space Activation Murals
In November 2015, Coca-Cola tapped renowned Perth street artist Fieldey to bring a touch of retro flair to the legendary Ocean Beach Hotel (OBH) in Cottesloe, Western Australia. The project aimed to bring the vibrant spirit of the beach to life while subtly incorporating Coca-Cola branding.
Fieldey’s first masterpiece adorns the downstairs bar, where she transformed a wall into a stunning depiction of Cottesloe Beach. A custom-painted ‘Gidget’ surfboard was mounted on top, seamlessly tying in with the area’s surf culture. Coca-Cola branding was cleverly integrated, with two retro Coke bottles nestled in the sand and a logo etched onto the surfboard, maintaining a playful yet subtle nod to the brand.