Don't Drink and Drown Campaign

In a creative bid to raise awareness about water safety, a striking custom-painted surfboard became the centerpiece of the "Don't Drink and Drown" campaign, aimed at preventing drownings among 15- to 24-year-olds.

Perth street artist Fieldey was commissioned to design a one-of-a-kind surfboard that would resonate with the campaign’s young audience. The result? A bold, retro-inspired skull submerged in a sea of beer—an eye-catching yet sobering reminder of the dangers of mixing alcohol with water activities.

The visually striking board wasn’t just for display; it was put to action by surfer Moses Le Grice, who rode it at various events throughout 2014. The campaign successfully leveraged surf culture to drive home its serious message in a way that felt fresh, relevant, and engaging for its target demographic