Community Projects, Public Art, Urban Art, Murals Haylee Fieldes Community Projects, Public Art, Urban Art, Murals Haylee Fieldes

Retro Roots & Suburban Boots

Fieldey’s newest mural, Retro Roots & Suburban Boots, is a love letter to the working-class charm of Perth’s northern suburbs from the 1970s through to the 1990s. With Retro Roots & Suburban Boots, Fieldey offers a vibrant, layered response to place—celebrating the working-class identity and rich suburban culture of Perth’s northern suburbs from the 1970s through to the 1990s. Situated in Craigie, where the artist first settled after moving to Perth, the mural interweaves personal narrative with community-sourced memories to tell a collective story of time and belonging.

The design centres on a retro-themed drive-in movie scene, where a couple (complete with resplendent mullet and Farrah Fawcett waves) enjoy a date night with their beloved Kelpie and choc-milk in tow. It’s a loving nod to classic car culture, iconic hairstyles, and the all-terrain status of Ugg boots—details drawn directly from Fieldey's own experience of life in Craigie.

The creative process behind the mural was equally rooted in community connection. Fieldey reached out to residents via local Facebook groups, inviting them to share their memories of growing up in the area. The nostalgic and often hilarious responses inspired many of the mural’s key features: home milk deliveries, horse-shoe rolls, the Binishell dome, black cockatoos and banksias, and even the infamous creepy clown swing. These stories were lovingly woven into the composition, ensuring the final piece feels both personal and collective.

A team of three artists joined Fieldey to bring the mural to life over six days of painting. Together, they transformed the site into a flowing visual narrative that embraces the curve of the wall and is visible from both the freeway and nearby carpark. A dynamic green line snakes through the composition, connecting each element and referencing both physical travel and the deeper idea of intergenerational connection. The artwork’s bright, retro-inspired palette was developed from the Main Roads colour schemes for Hepburn to Whitfords and Whitfords to Ocean Reef, with a splash of bold pink added to modernise and unify the work.

True to its name, Retro Roots & Suburban Boots is more than a nostalgic throwback—it’s a reflection on how much has changed, and how much remains. Classic cars still cruise the streets, mullets have made their comeback, and Ugg boots are as essential as ever. The mural captures that sense of enduring identity, playfulness and local pride with boldness, humour and heart.

A long underpass wall is completely covered in mural artwork. a large black car is parked at a dramatic angle; a flying grey Ugg boot with feathered white wings floats above. The artwork is framed with colorful abstract shapes

Retro Roots & Suburban Boots is Fieldey’s newest mural, a nostalgic love letter to the working-class charm of Perth’s northern suburbs from the 1970s through the 1990s. Painted in Craigie, where Fieldey first landed after moving to Perth, the artwork blends personal memories with stories gathered from the local community to create a lively portrait of suburban life.

At the centre of the design is a retro drive-in movie scene: a couple on date night, complete with a glorious mullet, Farrah Fawcett waves, a loyal Kelpie and a choc-milk on hand. It is a playful nod to classic car culture, iconic hairstyles and the everyday comforts like trusty Ugg boots that defined life in Craigie during that era.

The mural’s details were shaped by the community itself. Fieldey reached out to residents through local Facebook groups, inviting them to share their favourite stories from growing up in the area. Their memories, funny, heartfelt and wonderfully specific, inspired many of the mural’s elements, including home milk deliveries, horse-shoe rolls, the Binishell dome, black cockatoos and banksias, and even the infamous creepy clown swing. These slices of local history were woven throughout the composition so the artwork feels both deeply personal and unmistakably Craigie.

The mural was brought to life by a team of three artists over six days of painting. Together, they transformed the curved wall into a flowing visual narrative visible from both the freeway and the nearby carpark. A sweeping green line travels through the artwork, linking each vignette and symbolising both physical movement and intergenerational connection. The retro-inspired palette draws from Main Roads colour schemes for Hepburn to Whitfords and Whitfords to Ocean Reef, with an added hit of bold pink to freshen and unify the design.

True to its name, Retro Roots & Suburban Boots is not just a nostalgic throwback. It is a celebration of what gives the northern suburbs their character. Some things have changed, but many have not. Classic cars still roam, mullets are back and Ugg boots remain essential. The mural captures that enduring sense of place with humour, colour and heart.

Two smiling artists stand under a concrete bridge in front of the open tailgate of a white utility vehicle. Both wear clothing heavily coated with thick daubs of dried paint in yellow, white, and green.
A curved mural wall showing a detailed black cockatoo with a red cheek and spiky crest; a crate of glass milk bottles; a vintage white delivery truck with the word “milk” in red cursive on its side. Bright abstract shapes frame the realistic elements
A mural wraps around a curved retaining wall next to a pedestrian path. A large black-and-white portrait of a smiling dog on the far right; and two stylised busts of faceless figures. mint green shapes suggest plants or abstract patterns,
This full-span mural view under the bridge shows the entire car scene, featuring the black Ford Falcon GT flanked by surreal and playful elements. A large Ugg boot with white angel wings floats in the air behind the car
This image focuses on a close-up section of the mural featuring two stylised characters side by side. The left figure is a woman with long, voluminous hair. The man has a solid green face, a thick black moustache, and a long mullet
An artist wearing a high-vis orange vest stands beside a nearly finished mural panel. A large black sedan is painted mid-frame. he car is glossy with clean linework and chrome detailing. In front of the wall is a collection of paint tins
An artist in an orange high-vis vest, black pants, and a dark red cap paints a large-scale face of a cartoon-style clown swing on a mural wall. The clown has exaggerated black and white facial features: huge eyes, a prominent smiling mouth
A close-up view of a brush painting tiny white details onto the textured black feathers of a red-tailed black cockatoo mural. The feathers are highly detailed, with tiny strokes of white that simulate the bird’s speckled plumage.
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250m-Long Mural for Spearwood Ave, Yangebup

I was awarded a commission through an Expression of Interest (EOI) process to transform a 250-meter-long noise wall on Spearwood Avenue. The wall, which had originally been painted in a drab green colour, had long been an eyesore for the local residents. Positioned along a busy road where cars travel at speeds of up to 70 km/h, the wall had limited visibility to pedestrians, and the challenge was to create an engaging design that would be seen predominantly from passing vehicles.

The brief called for a simple, bright, and fun design that would uplift the area while also reflecting the unique characteristics of the suburb. To guide the design process, I held a community consultation workshop, where local residents shared their thoughts on what made Spearwood special. The feedback was invaluable, with many participants pointing out that the wall’s primary audience would be drivers rather than pedestrians, which meant that intricate details would not be visible. As a result, the design needed to focus on large, semi-abstract shapes that would be effective from a distance.

The mural itself is divided into three sections, each representing a different aspect of the suburb’s ecosystems. The leftmost section depicts the inland market gardens, which are a prominent feature of the area. This part of the mural features stylised representations of flowers and onions, reflecting the agricultural history of Spearwood. The middle section transitions into the wetlands, with abstract shapes representing plants such as banksia, bulrushes, gum trees, and tuart flowers. Finally, the mural moves into the coastal zone, showcasing flora such as pigface, Geraldton wax flowers, dune mosses, cushion bush, and seaweed—plants that are native to the region and reflect the suburb’s connection to the sea.

This thoughtful progression from inland market gardens to wetlands and then to the coast creates a visual narrative that mirrors the natural environment surrounding Spearwood. The design's bold and vibrant colours, combined with its large-scale semi-abstract shapes, ensure that the mural stands out from the passing traffic and provides a visual experience for drivers.

The project was completed over the course of nine days, with myself and a team of skilled assistants working to bring the design to life. The outcome is a mural that not only brightens the once-drab wall but also celebrates the local flora and fauna, giving the residents of Spearwood a meaningful and colourful representation of their community's unique ecosystems.

This project highlights the power of public art in transforming urban spaces and fostering a sense of pride and connection within the community. It was a rewarding experience to work closely with the residents and contribute to the aesthetic improvement of Spearwood Avenue.

A wide triptych view of a large-scale floral mural stretching along a residential street fence. The mural features bold, stylised flowers, leaves, and organic shapes in vibrant colours—corals, pinks, oranges, blues, greens, and whites
Two smiling artists take a cheerful selfie in front of the same pink flower mural. Both wear orange high-vis vests and have flecks of paint on their clothes, capturing a moment of camaraderie and celebration mid-project.
Feildey strikes a triumphant pose in front of a large, colorful flower mural as part of the community project.
A mural on a long wall showing several stylised flowers in pale pink and white, along with circular accents. The background is a rich green, with pops of coral and baby blue, giving the scene a playful, modern aesthetic.
A longer view of the full mural in progress, showing a variety of large-scale abstract flowers, leaves, and organic shapes in soft pinks, oranges, and greens.

I was awarded a commission through an Expression of Interest (EOI) process to transform a 250-meter-long noise wall on Spearwood Avenue. The wall, which had originally been painted in a drab green colour, had long been an eyesore for the local residents. Positioned along a busy road where cars travel at speeds of up to 70 km/h, the wall had limited visibility to pedestrians, and the challenge was to create an engaging design that would be seen predominantly from passing vehicles.

The brief called for a simple, bright, and fun design that would uplift the area while also reflecting the unique characteristics of the suburb. To guide the design process, I held a community consultation workshop, where local residents shared their thoughts on what made Spearwood special. The feedback was invaluable, with many participants pointing out that the wall’s primary audience would be drivers rather than pedestrians, which meant that intricate details would not be visible. As a result, the design needed to focus on large, semi-abstract shapes that would be effective from a distance.

The mural itself is divided into three sections, each representing a different aspect of the suburb’s ecosystems. The leftmost section depicts the inland market gardens, which are a prominent feature of the area. This part of the mural features stylised representations of flowers and onions, reflecting the agricultural history of Spearwood. The middle section transitions into the wetlands, with abstract shapes representing plants such as banksia, bulrushes, gum trees, and tuart flowers. Finally, the mural moves into the coastal zone, showcasing flora such as pigface, Geraldton wax flowers, dune mosses, cushion bush, and seaweed—plants that are native to the region and reflect the suburb’s connection to the sea.

This thoughtful progression from inland market gardens to wetlands and then to the coast creates a visual narrative that mirrors the natural environment surrounding Spearwood. The design's bold and vibrant colours, combined with its large-scale semi-abstract shapes, ensure that the mural stands out from the passing traffic and provides a visual experience for drivers.

The project was completed over the course of nine days, with myself and a team of skilled assistants working to bring the design to life. The outcome is a mural that not only brightens the once-drab wall but also celebrates the local flora and fauna, giving the residents of Spearwood a meaningful and colourful representation of their community's unique ecosystems.

This project highlights the power of public art in transforming urban spaces and fostering a sense of pride and connection within the community. It was a rewarding experience to work closely with the residents and contribute to the aesthetic improvement of Spearwood Avenue.

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"Homecoming" - a 40m Long Mural for High Wycombe Train Station

I had the privilege of collaborating with the Public Transport Authority, Right Track, and the City of Kalamunda to create a lasting piece of public art. The location was unique: a 38-meter-long, 2.6-meter-high curved wall on Ibis Place in High Wycombe, near the newly established High Wycombe train station. The wall surrounds an electrical substation and is a prominent feature for pedestrians, cyclists, and drivers accessing the station precinct. The goal was to design an artwork that would not only blend with its surroundings but also resonate with the community that interacts with it daily.

The design process began with a workshop involving a group of young people from the Right Track program. The participants identified key themes that would guide the artwork, including connection, the natural beauty of Kalamunda, and local flora and fauna. The animals that were particularly meaningful to the group—such as Black Cockatoos, Jacarandas, and Kangaroos—became central to the mural’s narrative.

Taking these themes to heart, I developed a design that transitions from the geometric shapes of the city to the organic, natural forms found in the surrounding hills. The left side of the wall features sharp, angular shapes that represent the city, while the right side showcases more realistic depictions of the animals—Black Cockatoos, Kangaroos, and Jacarandas—symbolizing the journey home from work through the familiar landscapes of the hills. The transformation of these geometric city animals into more lifelike forms of wildlife reflects the commuters’ own transition from the urban environment to the serene, natural beauty of their hometowns.

The mural’s unique, curved structure means that it must be walked around to fully experience the artwork, mimicking the unfolding landscape as viewed from a moving train. This design invites viewers to engage with the mural as they move through the space, creating a dynamic experience that is always in motion.

A group of people wearing bright orange high-visibility vests are working together to paint a large geometric mural on a blue wall. The artwork features a galah alongside abstract numbered sections, suggesting a paint-by-numbers approach.

I had the privilege of collaborating with the Public Transport Authority, Right Track, and the City of Kalamunda to create a lasting piece of public art. The location was unique: a 38-meter-long, 2.6-meter-high curved wall on Ibis Place in High Wycombe, near the newly established High Wycombe train station. The wall surrounds an electrical substation and is a prominent feature for pedestrians, cyclists, and drivers accessing the station precinct. The goal was to design an artwork that would not only blend with its surroundings but also resonate with the community that interacts with it daily.

The design process began with a workshop involving a group of young people from the Right Track program. The participants identified key themes that would guide the artwork, including connection, the natural beauty of Kalamunda, and local flora and fauna. The animals that were particularly meaningful to the group—such as Black Cockatoos, Jacarandas, and Kangaroos—became central to the mural’s narrative.

Taking these themes to heart, I developed a design that transitions from the geometric shapes of the city to the organic, natural forms found in the surrounding hills. The left side of the wall features sharp, angular shapes that represent the city, while the right side showcases more realistic depictions of the animals—Black Cockatoos, Kangaroos, and Jacarandas—symbolizing the journey home from work through the familiar landscapes of the hills. The transformation of these geometric city animals into more lifelike forms of wildlife reflects the commuters’ own transition from the urban environment to the serene, natural beauty of their hometowns.

The mural’s unique, curved structure means that it must be walked around to fully experience the artwork, mimicking the unfolding landscape as viewed from a moving train. This design invites viewers to engage with the mural as they move through the space, creating a dynamic experience that is always in motion.

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Community Mural for Weeip Park Development

As an artist, I believe in the power of art to foster community identity and engagement. The Weeip Park Community Art Mural was a project designed to do just that—creating a vibrant landmark for the Weeip Park Youth Space while involving the young people of Midland to take part as active stakeholders in their own community.

To ensure the mural reflected the voices and experiences of the local youth, I conducted five youth engagement brainstorming sessions and a dedicated workshop. These sessions were designed to gather a diverse range of ideas and stories, ensuring the final artwork was both meaningful and representative of the community. Additionally, drawing on my experience as a YouTube creator, I developed a custom video to promote the project—meeting young people on a platform they use and identify with.

A major theme of the mural is connection—both in the literal sense of Midland’s role as a transport hub and in the way young people come together in shared spaces. The design features colourful squares and shapes that form a semi-realistic map of Midland, highlighting key locations such as schools and Midland Gate. These elements were designed to be accessible for all skill levels, allowing participants to contribute during six community painting days that I facilitated.

Complementing this dynamic map are personal stories and memories, expressed through realistic black-and-white imagery and accompanying text. These contributions, provided by individual young people, create a story trail that visitors can follow throughout the park. The result is a mural that not only enhances the space visually but also serves as a testament to the significance of creative arts in building community and offering young people a sense of belonging and purpose.

This project exemplifies the role of art in shaping public spaces, fostering engagement, and demonstrating to the youth of Midland that creativity is a powerful tool for storytelling, connection, and professional opportunity. I am honoured to have been part of this initiative, and I look forward to seeing the impact it will continue to have on the community.

A mural blending abstract shapes, urban imagery, and playful characters. The artwork includes an oversized hand, turtles, and abstract patterns, painted in contrasting bright and monochrome colours.

As an artist, I believe in the power of art to foster community identity and engagement. The Weeip Park Community Art Mural was a project designed to do just that—creating a vibrant landmark for the Weeip Park Youth Space while involving the young people of Midland to take part as active stakeholders in their own community.

To ensure the mural reflected the voices and experiences of the local youth, I conducted five youth engagement brainstorming sessions and a dedicated workshop. These sessions were designed to gather a diverse range of ideas and stories, ensuring the final artwork was both meaningful and representative of the community. Additionally, drawing on my experience as a YouTube creator, I developed a custom video to promote the project—meeting young people on a platform they use and identify with.

A major theme of the mural is connection—both in the literal sense of Midland’s role as a transport hub and in the way young people come together in shared spaces. The design features colourful squares and shapes that form a semi-realistic map of Midland, highlighting key locations such as schools and Midland Gate. These elements were designed to be accessible for all skill levels, allowing participants to contribute during six community painting days that I facilitated.

Complementing this dynamic map are personal stories and memories, expressed through realistic black-and-white imagery and accompanying text. These contributions, provided by individual young people, create a story trail that visitors can follow throughout the park. The result is a mural that not only enhances the space visually but also serves as a testament to the significance of creative arts in building community and offering young people a sense of belonging and purpose.

This project exemplifies the role of art in shaping public spaces, fostering engagement, and demonstrating to the youth of Midland that creativity is a powerful tool for storytelling, connection, and professional opportunity. I am honoured to have been part of this initiative, and I look forward to seeing the impact it will continue to have on the community.

Artist Fieldey paints a detailed black cockatoo onto a vibrant mural wall filled with bold shapes and colours. She stands beside a ladder and crate setup, carefully working on the bird’s feathers.
Three young people sit on a drop sheet under the sun, painting large pastel-coloured shapes and patterns onto a long white wall. The designs include abstract forms resembling leaves, doors, and buildings
A mother and two young children crouch at the base of a mural wall, painting inside large outlined shapes with brushes. One child fills in a section with light pink paint while the others wait to take their turn.
A vibrant outdoor play space with colourful orange and red shade sails suspended above. The area features a modern climbing structure, a curved mural wall with urban and sports-themed artwork
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Collaborative Student-Led Murals at Safety Bay Senior High

I was invited to facilitate two student-assisted murals in collaboration with Safety Bay Senior High School. The aim was to beautify the school and engage students in a creative process. The first mural, created for the school’s 40th Anniversary, and the second, promoting ‘The Arts,’ were painted with the help of selected Year 8 to 10 students and art teacher Tracey Sharpe.

The process started with a brainstorming workshop where I guided the students in developing ideas for the mural. Using their input, I created a professional concept that was approved by the school. A second workshop focused on skills development, where I taught painting techniques to help the students gain confidence before the final full-day painting session. The students brought the walls to life, and Tracey and I finished the murals to a professional standard the following day.

Every project I take on is an opportunity to push creative boundaries and bring a little more art into the world. Whether it's a community focused mural or a large scale corporate piece, my goal is always to create something that tells a story and makes an impact.

I was invited to facilitate two student-assisted murals in collaboration with Safety Bay Senior High School. The aim was to beautify the school and engage students in a creative process. The first mural, created for the school’s 40th Anniversary, and the second, promoting ‘The Arts,’ were painted with the help of selected Year 8 to 10 students and art teacher Tracey Sharpe.

The process started with a brainstorming workshop where I guided the students in developing ideas for the mural. Using their input, I created a professional concept that was approved by the school. A second workshop focused on skills development, where I taught painting techniques to help the students gain confidence before the final full-day painting session. The students brought the walls to life, and Tracey and I finished the murals to a professional standard the following day.

Every project I take on is an opportunity to push creative boundaries and bring a little more art into the world. Whether it's a community focused mural or a large scale corporate piece, my goal is always to create something that tells a story and makes an impact.

A classroom scene where an art teacher holds up a brightly coloured reference sheet, explaining a project to a group of high school students seated around a table
Students painting a large, colourful mural on a corrugated metal wall outside a school building. The group of young people is focused, each contributing to different sections filled with vibrant shades of purple, teal, orange, and green.
Students and an artist work together on a large outdoor mural at a school, depicting silhouetted figures flying kites against a vivid blue sky. The kites are labelled with uplifting values like “Respect” and “Belief in Self.”
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Commissions, Community Projects, Murals Haylee Fieldes Commissions, Community Projects, Murals Haylee Fieldes

Pop-up Beatles Mural for Kaleidoscope Festival

I recently created a stunning pop-up mural paying tribute to The Beatles, as part of Joondalup’s Kaleidoscope Festival.

Taking inspiration from The Beatles' timeless legacy, I infused the piece with meticulous detail and lifelike representation, capturing the essence of each band member. The artwork served as both a nostalgic homage and a modern interpretation, seamlessly blending street art aesthetics with classic rock iconography.

A mural of The Beatles' faces in black and white on a building wall, illuminated by lights. The surrounding area features seating with yellow and blue furniture

I recently created a stunning pop-up mural paying tribute to The Beatles, as part of Joondalup’s Kaleidoscope Festival.

Taking inspiration from The Beatles' timeless legacy, I infused the piece with meticulous detail and lifelike representation, capturing the essence of each band member. The artwork served as both a nostalgic homage and a modern interpretation, seamlessly blending street art aesthetics with classic rock iconography.

I wanted to create something that captures the spirit of The Beatles and the energy of the Kaleidoscope Festival—bold, immersive, and full of life.

The pop-up nature of the mural made it a unique attraction, reinforcing the festival’s ethos of ephemeral, ever-changing artistic expression. As the festival wrapped up, the mural disappeared, leaving behind only memories and photographs—a fitting tribute to both the fleeting magic of live art and the timeless legacy of The Beatles.

The Kaleidoscope Festival once again proved itself as a premier event for immersive art experiences, and I was honored that my Beatles mural stood out as a festival highlight.

Feildey stands before a mural featuring black-and-white portraits of the Beatles on the wall of a building. The four band members are depicted in realistic style, with the text "The Beatles" in bold letters beside them
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Huge (30M) Mural for Stockland Bull Creek Shopping Centre

I recently had the opportunity to be the chief facilitator and muralist for a project that brought together creativity, community, and local culture. Stockland Bull Creek Shopping Centre commissioned me to create a mural on a massive 30-meter exterior wall, and what made it even more exciting was the involvement of a talented group of Year 11 students from Melville Senior High.

The mural needed to reflect the natural surroundings of the area while using bright colors and an eye-catching narrative. After brainstorming with the students, two inspiring art teachers—Ali Blackwell and Jenna Antoniolli—joined the team, and together we developed a design that reflected the local environment in a meaningful way.

A partially completed mural depicting two black ravens perched on a branch, set against a deep teal and blue background with stylised wave and pattern blocks. Scaffolding, paint supplies, and a ladder are visible in the foreground,

I recently had the opportunity to be the chief facilitator and muralist for a project that brought together creativity, community, and local culture. Stockland Bull Creek Shopping Centre commissioned me to create a mural on a massive 30-meter exterior wall, with the involvement of a talented group of Year 11 students from Melville Senior High.

The mural needed to reflect the natural surroundings of the area while using bright colors and an eye-catching narrative. After brainstorming with the students, two inspiring art teachers—Ali Blackwell and Jenna Antoniolli—joined the team, and together we developed a design that reflected the local environment in a meaningful way.

The theme explored the Nyoongar seasonal calendar, bringing the area’s connection to nature front and centre. The mural features local bird species like the crow, galah, and ibis, painted in vibrant detail. My role was to bring these birds to life, working alongside the students who contributed their skills in patterning and design.

The whole process was a blast. We kicked off with an ideas-building workshop at the school, where I shared techniques and creative concepts with the Year 11 students. Then, over three days, we worked together to transform the blank wall into a work of art. Watching the students take ownership of the project while learning along the way was incredibly rewarding.

This project really showcased how shopping centres like Stockland Bull Creek can not only enrich their environment and connect with the local community through collaborative art.

Four high school students pose in front of a vibrant mural at Melville Senior High School, featuring a large black cockatoo in mid-flight against a bold background of orange and red blocks with a sweeping blue ribbon motif.
A mural featuring a stylised Australian white ibis standing tall against a graphic background of pink and magenta geometric blocks. The ibis, painted in a realistic style
A close-up of a mural showing a black cockatoo mid-flight, its wings fully spread and feathers detailed with precision. The bird is set against a background of orange and yellow geometric shapes and a flowing blue ribbon-like design
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Commissions, Community Projects, Surf Art Haylee Fieldes Commissions, Community Projects, Surf Art Haylee Fieldes

Don't Drink and Drown Campaign

In a creative bid to raise awareness about water safety, a striking custom-painted surfboard became the centerpiece of the "Don't Drink and Drown" campaign, aimed at preventing drownings among 15- to 24-year-olds.

Perth street artist Fieldey was commissioned to design a one-of-a-kind surfboard that would resonate with the campaign’s young audience. The result? A bold, retro-inspired skull submerged in a sea of beer—an eye-catching yet sobering reminder of the dangers of mixing alcohol with water activities.

The visually striking board wasn’t just for display; it was put to action by surfer Moses Le Grice, who rode it at various events throughout 2014. The campaign successfully leveraged surf culture to drive home its serious message in a way that felt fresh, relevant, and engaging for its target demographic

A retro inspired, hand painted surfboard in embedded in the sand of a beach; in the background, a surfer rides breaking waves. The board features an orange gradien with a bold skull submerged in beer. A banner reads 'Don't Drink and Drown"

In a creative bid to raise awareness about water safety, I was part of the "Don't Drink and Drown" campaign, which aimed to prevent drownings among 15 to 24-year-olds.

A striking custom-painted surfboard became the campaign's centerpiece. I was commissioned to design a one-of-a-kind surfboard that would resonate with the campaign’s young audience.

My final design was a bold, retro-inspired skull submerged in a sea of beer — an eye-catching yet sobering reminder of the dangers of mixing alcohol with water activities.

The visually striking board was put to action by surfer Moses Le Grice, who rode it at various events throughout 2014. The campaign successfully leveraged surf culture to drive home its serious message in a way that felt fresh, relevant, and engaging for its target demographic.

With its fusion of art, sport, and safety advocacy, the campaign proved that impactful messaging doesn’t have to be boring.

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