Surfboard graphic to promote CITROËN Europe & ripcurl's NEW CACTUS C4

Client: Havas Work Club, London  for Citroën and RipCurl

When: March 2016

Brief: To launch the new RipCurl edition Citroën​ C4 Cactus, Havas Work Club commissioned three of the world's best surf artists (Fieldey represented Australia) to create custom surfboard graphics for use in the launch advertising campaign in Europe. In addition, the three artists were to film the process on GoPros for a "making of" teaser.

​Outcome: Fieldey hand painted an artwork, which she photographed, digitised to spec, and sent to the agency in London. Havas printed the artwork onto a mesh inlay which was glassed into specially hand-made boards. The resulting boards were photographed in appropriate locations and were used across the print and online media campaign in Europe. The boards were auctioned off to charity. 

The resulting "making of" videos were used widely to promote the campaign.

Click here to read more about the campaign.

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