Brief: Coca-Cola approached Fieldey to create a unique, digital window artwork for Polly Coffee Bar, an iconic venue in the heart of Perth's main cultural precinct. The artwork needed to respond to the cafe owner's feedback and guidance and also subtly incorporate Coca-Cola branding.
Outcome: As the final digital artwork was to be printed onto vinyl and applied to the windows, Fieldey proposed creating a photographic-based montage. The theme is based on the Colombian coffee region, to echo the feedback from the owner of Polly, who wanted to emphasise coffee, jungles and their coffee growers in Latin America.
Fieldey took a professional photographer (Matt Fieldes Photography) and personally visited and directed the photography process on location in the Zona Cafeteria in Colombia.
Using the professional images, Fieldey created a vibrant jungle and coffee montage that subtly features Coca-Cola branding without detracting from a beautiful, bright, photographic artwork.
“We tasked Fieldey with a rather tricky brief. To pay homage to a unique venue, Pollys Coffee Bar, in one of the most iconic part in Perth.
Not only did Fieldey decipher our complex brief, she kept numerous stakeholders happy and engaged while providing a fantastic end solution that complimented the outlet and surrounds.
Fieldey was a delight to work with and I look forward to collaborating with her on many projects to come.” Kristy Aylmore, Customer Activation Manager, Coca-Cola.