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PAST PROJECTS

Surfboard graphic to promote CITROËN Europe & ripcurl's NEW CACTUS C4

10/3/2016

 
Fieldey surfboard artwork used in an advertisement for Citroen and Ripcurl
Client: Havas Work Club, London  for Citroën and RipCurl

When: March 2016

Brief: To launch the new RipCurl edition Citroën​ C4 Cactus, Havas Work Club commissioned three of the world's best surf artists (Fieldey represented Australia) to create custom surfboard graphics for use in the launch advertising campaign in Europe. In addition, the three artists were to film the process on GoPros for a "making of" teaser.

​Outcome: Fieldey hand painted an artwork, which she photographed, digitised to spec, and sent to the agency in London. Havas printed the artwork onto a mesh inlay which was glassed into specially hand-made boards. The resulting boards were photographed in appropriate locations and were used across the print and online media campaign in Europe. The boards were auctioned off to charity. 

The resulting "making of" videos were used widely to promote the campaign.

Click here to read more about the campaign.

Don't Drink and drown campaign

9/1/2014

 
Don't Drink and Drown surfing campaign
 Client: Royal Life Saving Society WA

When: January 2014

Brief: ​To create a custom hand-painted surfboard to promote their "Don't Drink and Drown" campaign aiming to prevent drownings amongst 15-24 year olds. 

Outcome: ​Fieldey hand-painted a gnarly retro-skull drowning in beer. The fun board with a serious message appealed to the target 15-24 demographic and was used across various events during 2014 and ridden by surfer Moses Le Grice.
Don't Drink and Drown surfboard for Royal Life Saving Society WA

Custom surfboard project for Anytime fitness

15/6/2013

 
Client: Anytime Fitness

When: June 2013

Brief: ​The Anytime Fitness marketing manager asked Fieldey to organise five custom surfboards that were to be used as prizes at their 2013 annual conference in Minnesota. Their in-house graphics team were to create the designs for the surfboard inlays.

Outcome: It quickly became apparent that the most cost-effective way to have the boards made was for them to be made in the US, close to the site of the conference. ​Fieldey found the only shaper in a neighbouring land-locked state and organised to have five surfboards custom shaped for the project. 

Fieldey then took the art graphics that were provided by the design team, and applied them to a digital surfboard template and had an Australian company print the artwork onto special surfboard mesh inlays. These inlays were sent to the US and applied to the surfboards during the manufacturing process. The resulting high-quality art boards were shipped to Minnesota in time for the annual conference. 

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  • Home
  • About
    • News
    • Media
    • Fieldeys Art Academy
    • Fieldey TV
  • Commission an artwork
    • Client Feedback
  • Commercial Art & Illustration
    • Past Projects
  • Art Services
    • Street Art and Murals
    • Surf and skateboard Art
    • Schools
    • Live painting
    • Workshops
  • Shop
    • Cult Movie Skateboard Decks
    • Small Botanical Artworks
    • Medium Botanical Artworks
    • Large Botanical Artworks
  • Gallery
    • Street art murals
    • Commercial Art
    • Skateboard Art
    • Surfboard Art
    • Portraits
  • Contact