Fieldey Art
  • Home
  • About
    • News
    • Media
    • Fieldeys Art Academy
    • Fieldey TV
  • Commission an artwork
    • Client Feedback
  • Commercial Art & Illustration
    • Past Projects
  • Art Services
    • Street Art and Murals
    • Surf and skateboard Art
    • Schools
    • Live painting
    • Workshops
  • Shop
    • Cult Movie Skateboard Decks
    • Small Botanical Artworks
    • Medium Botanical Artworks
    • Large Botanical Artworks
  • Gallery
    • Street art murals
    • Commercial Art
    • Skateboard Art
    • Surfboard Art
    • Portraits
  • Contact

PAST PROJECTS

Custom Window graphics for Coca-Cola

1/5/2018

 
Client: Coca-Cola

When: May 2018

Brief: Coca-Cola approached Fieldey to create a unique, digital window artwork for Polly Coffee Bar, an iconic venue in the heart of Perth's main cultural precinct. The artwork needed to respond to the cafe owner's feedback and guidance and also subtly incorporate Coca-Cola branding. 

​Outcome:  As the final digital artwork was to be printed onto vinyl and applied to the windows, Fieldey proposed creating a photographic-based montage. The theme is based on the Colombian coffee region, to echo the feedback from the owner of Polly, who wanted to emphasise coffee, jungles and their coffee growers in Latin America.

Fieldey took a professional photographer (Matt Fieldes Photography) and personally visited and directed the photography process on location in the Zona Cafeteria in Colombia.  

Using the professional images, Fieldey created a vibrant jungle and coffee montage that subtly features Coca-Cola branding without detracting from a beautiful, bright, photographic artwork. 

“We tasked Fieldey with a rather tricky brief. To pay homage to a unique venue, Pollys Coffee Bar, in one of the most iconic part in Perth.

Not only did Fieldey decipher our complex brief, she kept numerous stakeholders happy and engaged while providing a fantastic end solution that complimented the outlet and surrounds.

Fieldey was a delight to work with and I look forward to collaborating with her on many projects to come.”
​
Kristy Aylmore, Customer Activation Manager, Coca-Cola.
Bespoke window graphic artwork for Coca-Cola and Polly Cafe

Surfboard graphic to promote CITROËN Europe & ripcurl's NEW CACTUS C4

10/3/2016

 
Fieldey surfboard artwork used in an advertisement for Citroen and Ripcurl
Client: Havas Work Club, London  for Citroën and RipCurl

When: March 2016

Brief: To launch the new RipCurl edition Citroën​ C4 Cactus, Havas Work Club commissioned three of the world's best surf artists (Fieldey represented Australia) to create custom surfboard graphics for use in the launch advertising campaign in Europe. In addition, the three artists were to film the process on GoPros for a "making of" teaser.

​Outcome: Fieldey hand painted an artwork, which she photographed, digitised to spec, and sent to the agency in London. Havas printed the artwork onto a mesh inlay which was glassed into specially hand-made boards. The resulting boards were photographed in appropriate locations and were used across the print and online media campaign in Europe. The boards were auctioned off to charity. 

The resulting "making of" videos were used widely to promote the campaign.

Click here to read more about the campaign.

LIQUITEX Skate art for OZ Comic-con

6/4/2015

 
Client: Jasco, Australian distributor of Liquitex Artist Paints

When: April 2015

Brief: Jasco commissioned Fieldey to create three showcase skate decks using Liquitex products to be displayed at their Oz Comic-Con booth. Alongside the artworks, Fieldey was to produce a "making of" video to be played at the same event. 
​Outcome: Fieldey used many of her popular old-school spray inspired techniques to demonstrate the adaptability and range of the Liquitex Aerosol paints. These techniques included base-spraying the boards with a basic fade, a liquid soap technique and using chains as a stencil. Over the top of these backgrounds, Fieldey created three "story boards"; a Little Red Riding Hood inspired board, a crazy blue/green bulldog and a skulls and chains tattoo-inspired board. The aim was to show how well the different products (spray paints and acrylic paints) worked together. 
The boards enlivened the Liquitex booth display in at Oz Comic-Con in Melbourne, and the 
​video which was played during the event, was further used across Liquitex Australia's social media channels.
Little Red Riding Hood skateboard art
Skulls and chains tattoo-style skate art
Bulldog skate art

    Categories

    All
    Advertising Campaign
    Clothing & Merchandise
    Community Engagement Murals
    Interior Murals
    POS & Advertising
    School Workshops
    Skateboard Art
    Street Art Murals
    Surfboard Art
    Workshops

    Archives

    September 2021
    May 2021
    February 2021
    February 2020
    January 2020
    March 2019
    November 2018
    May 2018
    April 2018
    November 2016
    September 2016
    March 2016
    February 2016
    December 2015
    November 2015
    April 2015
    November 2014
    January 2014
    June 2013

Disclaimer | Privacy Policy | Terms & Conditions of Use 
Website designed by Fieldey Art  | © 2020 Fieldey 
  • Home
  • About
    • News
    • Media
    • Fieldeys Art Academy
    • Fieldey TV
  • Commission an artwork
    • Client Feedback
  • Commercial Art & Illustration
    • Past Projects
  • Art Services
    • Street Art and Murals
    • Surf and skateboard Art
    • Schools
    • Live painting
    • Workshops
  • Shop
    • Cult Movie Skateboard Decks
    • Small Botanical Artworks
    • Medium Botanical Artworks
    • Large Botanical Artworks
  • Gallery
    • Street art murals
    • Commercial Art
    • Skateboard Art
    • Surfboard Art
    • Portraits
  • Contact