Client: Coca-Cola

When: May 2018

Brief: Coca-Cola approached Fieldey to create a unique, digital window artwork for Polly Coffee Bar, an iconic venue in the heart of Perth's main cultural precinct. The artwork needed to respond to the cafe owner's feedback and guidance and also subtly incorporate Coca-Cola branding. 

​Outcome:  As the final digital artwork was to be printed onto vinyl and applied to the windows, Fieldey proposed creating a photographic-based montage. The theme is based on the Colombian coffee region, to echo the feedback from the owner of Polly, who wanted to emphasise coffee, jungles and their coffee growers in Latin America.

Fieldey took a professional photographer (Matt Fieldes Photography) and personally visited and directed the photography process on location in the Zona Cafeteria in Colombia.  

Using the professional images, Fieldey created a vibrant jungle and coffee montage that subtly features Coca-Cola branding without detracting from a beautiful, bright, photographic artwork. 

Client: Havas Work Club, London  for Citroën and RipCurl

When: March 2016

Brief: To launch the new RipCurl edition Citroën​ C4 Cactus, Havas Work Club commissioned three of the world's best surf artists (Fieldey represented Australia) to create custom surfboard graphics for use in the launch advertising campaign in Europe. In addition, the three artists were to film the process on GoPros for a "making of" teaser.

​Outcome: Fieldey hand painted an artwork, which she photographed, digitised to spec, and sent to the agency in London. Havas printed the artwork onto a mesh inlay which was glassed into specially hand-made boards. The resulting boards were photographed in appropriate locations and were used across the print and online media campaign in Europe. The boards were auctioned off to charity. 

The resulting "making of" videos were used widely to promote the campaign.

Click here to read more about the campaign.