Iron fist clothing merchandise
Client: Anytime Fitness
When: June 2013
Brief: The Anytime Fitness marketing manager asked Fieldey to organise five custom surfboards that were to be used as prizes at their 2013 annual conference in Minnesota. Their in-house graphics team were to create the designs for the surfboard inlays.
Outcome: It quickly became apparent that the most cost-effective way to have the boards made was for them to be made in the US, close to the site of the conference. Fieldey found the only shaper in a neighbouring land-locked state and organised to have five surfboards custom shaped for the project.
Fieldey then took the art graphics that were provided by the design team, and applied them to a digital surfboard template and had an Australian company print the artwork onto special surfboard mesh inlays. These inlays were sent to the US and applied to the surfboards during the manufacturing process. The resulting high-quality art boards were shipped to Minnesota in time for the annual conference.